Foodle
Problem
What are consumer attitudes towards lyophilized food to inform further product development and digital strategy?
Approach
Conducting a mixed-methods user research study, including a web survey, usability testing, and social listening.
Role
Research Lead.
Process
01 Designing a web survey to identify users' needs and pain points.
02 One of the challenges was recruiting research participants for the web survey due to the general trend of declining response rates. Obtaining a sufficient sample size to gather valid and reliable data proved challenging. However, by distributing the survey on Facebook groups comprised of highly engaged young mothers, I achieved an excellent response rate with zero budget.
03 Designing usability questions and a toolkit for product testing.
04 Data analysis and visualization.
05 Writing the final report (available in Slovenian).
